UGC & brand deals / Free tools

Sponsorship rate calculator.

Build a proposal from expected views, production costs, usage and your own rates.

No signup · No AI · Runs on your device

Price the work behind the partnership

Currency

Use one currency for every amount. Changing this label does not convert rates.

Lower expected sponsored-video views

Upper expected sponsored-video views

Use comparable recent videos and the same reporting window. Subscriber counts are not view forecasts.

Lower sponsor CPM

Upper sponsor CPM

Your proposed fee per 1,000 video views. These are negotiation assumptions, not YouTube AdSense CPM or market benchmarks.

Production hours

Target hourly pay

Direct production costs

Additional usage fee

Your negotiated fee for specific channels and duration. Enter 0 if no additional rights are included.

Exclusivity fee

Agency commission (%)

The percentage deducted from the full creator fee. Enter 0 if you have no agency.

Calculation & assumptions

Production floor = hours × your target hourly pay + direct costs. The base proposal uses the greater of this floor and the views × sponsor CPM scenario; it does not add both together. Agreed usage and exclusivity fees are then added. The total is divided by (1 − commission) so your floor survives the agency deduction.

Your numbers, explained

Enter your own figures or try an example. Your calculation and assumptions will appear here.

Price the work behind the partnership

Your numbers, explained

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